Evalualo
Every pain has its story
What we solved
We transformed a traditional clinical tool (the pain scale) into a more human, visual, and engaging experience. We sought a strategy of awareness about pain from empathy.
Strategy
A comprehensive campaign: visual redesign of the traditional analog scale. Narrative that connected emotionally with the user. Webinar as the central axis of dissemination, with a focus on effective communication in health.
Execution
A new visual scale maintaining clinical rigor. A webinar production with the participation of expert and recognized professionals. The design and execution of an omnichannel marketing campaign with an emotional and educational approach.
+5,000 registrations
+2,000 live attendees
44% attendance rate
Positioning of the client as a pioneer in medical-patient communication tools.
Pharmaceutical Sector
Agencia Aware.Doctor
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