Aware Visuals · Medical Branding

Evalualo

Every pain has its story

Client: Pharmaceutical Sector
Services: Aware Visuals · Medical Branding

What we solved

We transformed a traditional clinical tool (the pain scale) into a more human, visual, and engaging experience. We sought a strategy of awareness about pain from empathy.

Strategy

A comprehensive campaign: visual redesign of the traditional analog scale. Narrative that connected emotionally with the user. Webinar as the central axis of dissemination, with a focus on effective communication in health.

Execution

A new visual scale maintaining clinical rigor. A webinar production with the participation of expert and recognized professionals. The design and execution of an omnichannel marketing campaign with an emotional and educational approach.

Results

+5,000registrations
+2,000live attendees
44%attendance rate
Positioning of the client as a pioneer in medical-patient communication tools.

Next projectAcción 36º

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Tailored solutions.

We have worked with major healthcare brands in Spain and Latin America, supporting them in large-scale education projects.

Medical Branding

Healthcare brands with judgement and narrative.

Rebranding and launches with a strategic focus.
Brand repositioning.
Visual identity and narrative that leave a mark.

Aware Visuals

Medical video, from the operating room to the clinical capsule.

Clear and effective medical video communication.
From operating rooms to clinical capsules: we produce with a professional focus.
Visual storytelling designed to educate, engage and connect.