Foot Now
Scientific updates on foot and ankle in capsules tailored to a specialist's pace.
What we solved
Amid so much medical information, Foot Now offers the essentials: Short, visual, and scientifically backed capsules on foot and ankle traumatology, created in collaboration with a leading KOL in Barcelona: Dr. Laia López Capdevila.
How was the strategy
A specialized project: training capsules on surgical pathologies of the foot and ankle. Clear and direct content, designed for orthopedic surgeons. Distribution through our YouTube channel, with a focus on efficient updates.
How was the execution?
A 360º campaign: naming, branding, and visual narrative. Evidence-based capsules with a top KOL. YouTube as a key channel for medical dissemination. Support from our COT surgeon Dr. Laia López Capdevila.
+1,500 views
Average time per capsule: 3 minutes
100% Aware
Idea, script, recording, editing, and publishing.
Orthopedics and Traumatology Sector
