PRED: Programa Rápido Emergencia Dolor
A pause to learn. A decision to act with precision.
What we solved
In an emergency, doctors face critical decisions in seconds. PRED was created to provide them with a fast, clear, and accessible training tool that boosts their confidence in managing acute pain with evidence and clinical judgment. Compact, effective training designed for their real pace.
How was the strategy
We created the name and concept focused on providing brief, specialized training for emergency physicians, using 20-minute pre-recorded webinars that combine clinical cases to facilitate precise decisions in managing acute pain.
How was the execution?
We recorded 6 capsules with 6 experts, produced in 5 countries (Brazil, Chile, Mexico, Colombia, and Ecuador). At Aware, we did it all: scripts, speakers, recording, editing, and design of materials such as presentations, flyers, banners, and videos. Everything was uploaded to an exclusive platform with restricted access for Latin American emergency healthcare professionals.
6 expert speakers
6 productions 5 countries: Brazil, Chile, Mexico, Colombia, and Ecuador
Flexible and asynchronous content
A tailor-made campaign
Pharmaceutical Sector
